E-shop Audit & CRO Consulting

Structure. Decisions. Results.

Helping e-commerce businesses build structure and make better decisions.

E-shop audit and ecommerce CRO for e-shops that want more sales from the same traffic.

I help e-commerce brands identify the real leaks in their funnel, optimize their conversion rate, and build a growth system based on data — not guesswork.

Book a discovery call See services

30 minutes, no commitment. To see if we're a good fit.

Ideal if you already have traffic / sales and want to add structure before increasing effort & spend.

Why your e-shop needs a CRO audit

Most e-shops don't have a traffic problem. They have a conversion problem.

You're spending on ads but conversion rate stays low
You don't know exactly where you're losing customers in the funnel
You make changes without data — based on assumptions
You don't have a clear picture of what's actually working

A proper e-shop audit shows you exactly where you're losing money — and what to fix first to increase sales.

With ecommerce CRO (Conversion Rate Optimization) you convert more visitors into customers without increasing ad spend. Every 1% improvement in CR can mean thousands of euros in extra revenue.

The process: Audit → CRO → Scale

A methodology that starts with diagnosis, moves to optimization, and ends with scalable growth.

01 · E-shop Audit

Diagnosis

Complete e-shop analysis: technical, UX, funnel, offers.

Technical audit (speed, mobile, errors)
UX & usability analysis
Funnel & conversion analysis
Quick wins identification

02 · Ecommerce CRO

Optimization

Conversion rate optimization based on audit findings.

CRO roadmap with priorities
UX improvements & friction removal
Product page optimization
Checkout flow optimization

03 · Growth System

Scale

Retention, analytics, and repeatable processes.

Email automations & lifecycle
Analytics & KPI dashboards
90-day growth roadmap
Continuous iteration & testing

Who is the CRO audit for

It's not for everyone — and that's intentional.

We're a fit if:

You have an e-shop with traffic and sales
You want to increase your conversion rate
You're ready to invest in optimization
You're looking for a data-driven approach, not hacks

We're not a fit if:

You're starting from zero with no traffic
You're looking for overnight results
You want someone to run ads for you
You don't have budget for a proper CRO project

E-shop Audit & CRO Services

I focus on audit, CRO, retention, and analytics. I don't do ad execution.

E-shop Audit

Complete Audit & Growth Plan

360° e-shop analysis: technical, UX, funnel, offers. I deliver a 3-6 month growth plan with specific priorities to increase conversions.

Ecommerce CRO

Conversion Rate Optimization

Identifying friction points, UX improvements, product & checkout optimization. Goal: more sales from the same traffic.

Retention

Email & Lifecycle Marketing

Setup automations (welcome, abandoned cart, post-purchase), retention strategy, loyalty programs. Increase LTV and repeat rate.

Analytics

Tracking & Dashboards

GA4 & Tag Manager setup, custom dashboards, attribution clarity. So you can see what's really happening and make decisions with data.

Ongoing

Monthly CRO Retainer

Ongoing collaboration with regular calls, CRO experiments, and optimization. For brands that want long-term conversion growth.

Advisory

1:1 CRO Consulting

Hourly sessions for specific CRO questions or decisions. Ideal for founders who need expert opinion.

Why work with me on your audit

I don't sell "secrets" or magic formulas. I deliver actionable insights you can implement.

Data-first approach

Every recommendation is based on data and real user behavior, not assumptions.

Prioritized recommendations

I don't deliver generic checklists. I deliver a roadmap with clear priorities based on impact.

ROI focus

Every recommendation has a clear business case. You know why you're doing it and what to expect.

Actionable output

You get specific steps you can implement — not theoretical advice.

What do you get from an e-shop audit?

A detailed report with findings, a prioritized list of CRO opportunities, and a 3-6 month roadmap to increase your e-shop's conversion rate.

It's not a generic PDF that will sit in a drawer. It's a working document you'll use for the coming months.

360° E-commerce Growth

You don't just need a consultant.
You need a team.

E-commerce isn't just marketing and conversions. It's taxes, compliance, cash flow, legal. One wrong decision in any of these can cost you more than a failed campaign.

That's why I built a team specialized in e-commerce.

Not generalists who "also do e-shops". Professionals who understand the specifics of online retail — from your first euro to scaling.

Strategy & Growth

E-commerce Growth

Audit, CRO, retention, analytics. I identify what's holding you back and build a growth system you can repeat.

Diagnosis & strategic planning
Conversion optimization
Email & lifecycle marketing
Analytics & data-driven decisions

Finance & Tax

E-commerce Accounting

An accountant who speaks e-commerce. Understands seasonality, payment gateways, EU sales, and inventory costing.

Right legal structure & setup
VAT, OSS & cross-border sales
Costing & profitability analysis
Cash flow & financial planning

Legal Compliance

E-commerce Legal

GDPR, consumer rights, terms of use, returns. Legal coverage that protects you without blocking you.

GDPR & cookies compliance
Terms of use & policies
Consumer rights & returns
Supplier contracts

Coming Soon

Why a team instead of separate partners?

Same language

We all understand e-commerce. No time wasted on explanations.

Coordination

Decisions made with the full picture — strategy, finance, legal together.

One point of contact

You talk to one person. I coordinate the team behind the scenes.

No learning curve

Start with the right foundations. Don't learn from costly mistakes.

The team is for you if:

You're starting an e-shop and want to do it right from day one
You already have an e-shop but feel like you're "running" without a system
You want to scale but don't know if your foundations can handle it
You're tired of searching separately for accountant, lawyer, consultant

It's not for you if:

You're just looking for "someone to run ads"
You want the cheapest accountant on the market
You don't have budget for serious investment in structure
You prefer to learn on your own from mistakes

Want to see if the team is right for your case?

Book a discovery call. We'll understand what you need and which combination of services makes sense for you.

Book a discovery call

30 minutes. No commitment.

E-commerce CRO Consultant

I focus on results, not reports.

I help e-commerce brands increase their sales through systematic audit and CRO — without increasing ad spend.

I'm not an agency. I don't run ads. I focus exclusively on conversion optimization and strategic growth.

More about me

What to expect:

Honesty, data-driven recommendations, and actionable next steps. You'll know exactly what you need to do to improve your e-shop's conversion rate.

If you're looking for someone to tell you "everything is fine," I'm probably not the right fit. If you're looking for honest feedback and clear direction, let's talk.

Ready for an e-shop audit?

Book a 30-minute discovery call. We'll look at your e-shop, the main CRO opportunities, and whether it makes sense to proceed with an audit.