I don't chase tactics.
I build systems.

I'm an e-commerce growth consultant. I help brands that already have traction develop clear strategy, optimize their funnel, and build a growth system they can repeat.

Book a discovery call

Background

I started working in e-commerce when the field was still new. Since then, I've worked with brands of different sizes and industries — from fashion and home goods to B2B and subscription services.

This experience gave me something that's hard to learn quickly: the ability to recognize patterns, distinguish what actually makes a difference, and avoid mistakes I've seen repeated over and over.

I'm not an agency. I don't run ads. I'm a consultant focused on strategy and optimization — and I work with a limited number of projects at a time so I can give real attention.

Types of engagements

E-shop audits & growth plans
CRO projects & UX optimization
Retention & email strategy
Analytics setup & training
Monthly consulting retainers
1:1 advisory sessions

My approach

Three steps that repeat in every engagement.

Understand

Before I recommend anything, I want to understand where you actually are. The data, the funnel, the market, your customers.

Simplify

I remove the noise. We focus on the few things that will actually make a difference, with clear priorities.

Improve

We measure, evaluate, improve. There's no magic bullet — there's process and consistency.

What I often see

Some patterns I encounter in e-commerce stores that get stuck.

Over-reliance on ads — without a retention strategy or proper funnel behind the traffic.

Analytics nobody trusts — setup that was done once but never updated, or data that doesn't lead to decisions.

Skipping the basics — weak product pages, poor checkout flow, missing trust signals.

Changing direction every month — without consistent criteria for what's working and what's not.

What you can expect

To be clear about what I offer — and what I don't.

You can expect:

Honesty and clear communication
Recommendations based on data, not assumptions
Transparent collaboration — you'll know what we're doing and why
Focus on things that actually make a difference

You can't expect:

Promises of overnight results
Generic advice without context
Execution on ads or creative production
Magic formulas that solve everything

Let's see if we're a good fit

If you're looking for someone to tell you what you want to hear, I'm probably not the right person. If you're looking for clear thinking and practical direction, let's talk.